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Opinion Leaders' Role in Innovation Diffusion

Peter van Eck
Submitted By: P van Eck
Submitted: Mar 10, 2010
Last Updated: Mar 23, 2013
350 Downloads (14 Downloads in the last 3 months)

This model is used to investigate the role of opinion leader. More specifically: the influence of ‘innovative behavior’, ‘weigth of normative influence’, ‘better product judgment’, ‘number of opinion leaders’ and ‘reach of mass media’ on the adoption process of (information about) a product (speed and percentage)

Cite This Model:
van Eck, Peter (2010, March 10). "Opinion Leaders' Role in Innovation Diffusion" (Version 1). CoMSES Computational Model Library. Retrieved from:
Model Version: 1 [Latest]
Version Notes:

Platform: NetLogo
Programming Language: Logo (variant) 4.0.4 (4.1
Operating System: Platform Independent
Licensed Under: GNU GPL, Version 2
Instructions on Running This Model:

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