Opinion Leaders' Role in Innovation Diffusion
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Submitted: Mar 10, 2010
Last Updated: Mar 23, 2013
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This model is used to investigate the role of opinion leader. More specifically: the influence of ‘innovative behavior’, ‘weigth of normative influence’, ‘better product judgment’, ‘number of opinion leaders’ and ‘reach of mass media’ on the adoption process of (information about) a product (speed and percentage) Cite This Model:
van Eck, Peter (2010, March 10). "Opinion Leaders' Role in Innovation Diffusion" (Version 1). CoMSES Computational Model Library. Retrieved from: http://www.openabm.org/model/2262/version/1
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Model Version: 1 [Latest]
Version Notes:
Platform:
NetLogo
Programming Language:
Logo (variant) 4.0.4 (4.1
Operating System:
Platform Independent
Licensed Under:
GNU GPL, Version 2
Instructions on Running This Model:
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Model Files
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