Computational Model Library

Opinion Leaders' Role in Innovation Diffusion (1.0.0)

This model is used to investigate the role of opinion leader. More specifically: the influence of ‘innovative behavior’, ‘weigth of normative influence’, ‘better product judgment’, ‘number of opinion leaders’ and ‘reach of mass media’ on the adoption process of (information about) a product (speed and percentage)

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Associated Publications

Opinion Leaders' Role in Innovation Diffusion 1.0.0

Submitted by Peter Van Eck Published Mar 10, 2010 Last modified Feb 23, 2018

This model is used to investigate the role of opinion leader. More specifically: the influence of ‘innovative behavior’, ‘weigth of normative influence’, ‘better product judgment’, ‘number of opinion leaders’ and ‘reach of mass media’ on the adoption process of (information about) a product (speed and percentage)

Cite this Model

Peter Van Eck (2013, April 27). “Opinion Leaders’ Role in Innovation Diffusion” (Version 1.0.0). CoMSES Computational Model Library. Retrieved from: https://www.comses.net/codebases/2262/releases/1.0.0/

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Contributors
Peter Van Eck
DOI
No assigned DOI
Model Version
1.0.0
License
GPL-2.0
Programming Language
Logo
Software Framework
NetLogo
Operating System
Operating System Independent
Publish Date
Wednesday, March 10, 2010
Last Updated
Tuesday, February 20, 2018
Downloads 867
Peer Review
Unreviewed
Version Submitter First published Last modified Status
1.0.0 Peter Van Eck Wed Mar 10 10:33:26 2010 Tue Feb 20 15:50:18 2018 Published

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